Search engine optimisation uses to be
are primary tactic used in order to gain back links to our websites.
However, due to the Penguin and Panda algorithm changes using these
tactics alone can prove damaging to your website. Inbound marketing
has now been introduced to try and direct traffic to your website,
rather than simply building an excessive amount of links. Even though
SEO is still used, it is now an amalgamation of a range of different
methods such as Social media, PPC and content marketing in order to
create more traffic for your website.
