5 Ways to Increase Traffic to your Site Through Inbound Marketing

Search engine optimisation uses to be are primary tactic used in order to gain back links to our websites. However, due to the Penguin and Panda algorithm changes using these tactics alone can prove damaging to your website. Inbound marketing has now been introduced to try and direct traffic to your website, rather than simply building an excessive amount of links. Even though SEO is still used, it is now an amalgamation of a range of different methods such as Social media, PPC and content marketing in order to create more traffic for your website. 

Social media

Yes, we are all aware that we need to use social media to gain traffic to our website. But not everyone knows how to gain more awareness on social media. Many companies have a neglected page with a post every week. This is not sufficient, social media is a full time commitment, you need to consistently update the feed and create relationships with your followers and fans.

Here is how:

• Constantly make new attractive posts, in order to entice more visitors to your page. Look at up to date news and trends based on your niche. This will make you appear as a authoritative figure in the blogging world and earn you more recognition.
• Through use of twitter you need to build relationships with your fans and other authorities in your niche. This will gain you Re-tweets and consequently more awareness for your brand.
• Hold competitions for your followers. For example, whoever gets the most re-tweets with something associated with your brand will win a prize. This will make people appear to be like evangelicists for the brand.

Conversion rate optimisation

You need to make your website more convertible. After all lead conversion is the sole reasons for you having a website. In order to make your website more convertible you need to make it more hard selling, however do this in moderation, if you make it to sell orientated you will simply scare your customers. Create a good mixture of high quality, attractive content to keep the customer feeling informed and interested. Always make a contact form, allowing the customer to sign up to your brand or converts. Statistics have proved that keeping a form simply will make conversion much more likely. 

Pay per click campaigns

PPC is a very effective way of gaining traffic to your website. However, it is a costly method however carried out in the right way can ensure greater profits and conversions. When creating a PPC ad you should make it keyword optimised. Google show adds as a result of re marketing, this re marketing means that ads are shown as a result of the keyword they have searched for. Therefore optimising your ad for the most searched for, convertible term can make your efforts more successful. 

Search Engine Optimisation

SEO is always going to be an effective way to generate more traffic to your website, as it makes Google more aware of your existence through back links and optimised content. On page optimisation is always going to be useful, as it means you are manipulating what you rank for. Through keyword research you can ensure that you rank for keywords that are actively searched for. SEO should also be incorporated in your content marketing campaign. When you create a page or guest post, always ensure it revolves around a certain keyword. You then should then turn the keyword into anchor text to make it more likely to rank for that term. 

Guest posting and content marketing

Through generation of high quality content, you make your website much friendlier to visitors, as it is more informative, Google will see that visitors are staying on your page to read the content and move it up the rankings as it is a valuable website. Finally, a guest posting campaign should be carried out in order to gain valuable and natural back links to your website. Ensure that there is no duplicate content and that it is aimed at a particular niche. If the operation is on a large scale, it can be become too time consuming, it may be more effective to opt for a guest post service.

Implementing these tactics taking into the points in consideration can ensure your website gains more traffic through inbound marketing. As with any industry you need to consistently stay on top of your efforts through regular research. 

This post was brought to you by Magnetize PR. We are an inbound marketing agency who specializes in directing convertible traffic to your website through PPC, Social media and Content marketing.