Fine-art printing is both a science and an art. Although fine artists can create prints of their artwork on their own, this process requires time, technical knowledge and a large investment in high-end printing equipment, supplies and maintenance. Therefore, it pays to employ a high-quality photography lab with experienced technicians and state-of-the-art equipment and materials. High-quality images and printing substrates greatly increase print value. Therefore, prints produced at a photo lab can quickly pay for themselves in increased sales. This article provides an introduction to fine-art printing and the products and services a good photography lab can provide.