Are you aware that traffic by mobile web users can go up by 39 per cent during commercial breaks even when some nationally important events like Oscar or Super Bowl are showing? Strange it may sound, but that is a reality advertisers have to remember when they plan commercials during TV shows. Had you not as an advertiser wished that you had something for the viewers to keep them glued to the monitor while your advertisement runs? May be you can provide some bits of information that you can let the viewers ask and provide it. That is what Yahoo Connected TV is all about – keeping viewers happy just as much as the advertisers. In short, it means that television sets have to be interactive to achieve it.
