Everyone is
interested in finding ways to increase their equity and when they
find one, they will ask themselves few questions such as: the way
they will get their money back at the end of the deal and how they
are going to use the money they got, after exiting the deal and many
more. All those questions are complicated to answer and to explain.
But you should note that they are very important and if you neglect
them, you can end up with nothing and most importantly, you will lose
all your investment.
The exit
policy is not just the worth of a company in near future
The exit policy
is much more than that. Companies should understand the investor’s
needs and what they want to see and get, when they exit the plan.
This should be the essential part in a company’s presentation. For
example, if you have an investor who is looking for a 3 to 4 year
exit plan then do not present him with a 6 year exit plan.
There are things
that are needed to be looked at, when planning an exit strategy. For
example, things like who your potential suitors are, types of
professional assistance you need to set the marketing strategy so
that you can achieve the desired valuation, how necessary an IPO is
in your business etc. need to be considered.
If the company
can put a considerable amount of thought into the exit strategy it
plans for an investor, then it will give an advantage to consider the
same company, when the investor plans his next investment.
Factor that
affects the exit strategy
Another factor
that affects the exit strategy is the issue of valuation. Playing it
conservative is must and you should make sure the growth and the
value of an enterprise are within the range of possibility. However,
company should be careful, when playing conservative. Being too
conservative will turn off the investor. No company wants to see a
flat line with losses ahead and if you think that is what is going to
happen then shove the plan and begin thinking on a new one. Taking
away the money of your investors, when you are failing, will affect
your company’s reputation.
Providing a
potential investor with many examples of other company’s
achievements in your industry is important. The investor can expect 3
to 10 times the investment in 3 to 5 years depending on the following
factors: growth of your company and type of investor. If a company
managed to attract the investor’s interest, who liked the exit
strategy then the company should be careful to protect the ability to
enjoy the success in future.
Legal and
practical perspectives regarding protection:
In a legal
perspective experienced lawyer is necessary to protect interests and
in practical perspective, it is important to understand the true
meaning of the term sheets or discussions you have. A company should
always ensure their investors about the return of capital.
You need to
understand what a potential investor wants and what he looks for. You
should also make sure that they can negatively impact the balance of
the company, when they exit.
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