The Future of Social Media in Year 2013

The year 2012 has witnessed the gush of businesses engaging in social media. They use social media in promoting and marketing their brands to different social media networks like Facebook and Twitter. Nevertheless, in the coming years the social media technologies will continue to improve. HootSuite has compiled new trends that will reshape the social media in 2013.

For the past years, statistics show that the number of users of mobile internet had increased. That is why social media networks are working harder to improve their services in order to provide their users the best mobile experience through streamlined interfaces, GPS, ambient location, NFC and many other functions. In 2013, you should not only consider social media as a stand alone channel but you should know how to integrate it with all other channels. 

 

Quick ideas to provide relevant customer experience

1. Search – As social media exploded, the search engine algorithms placed more weight to social media. That is why in 2013, it is necessary to do something that will help in making you rank on top of search engines. Make sure that your content is conducive for social sharing so that you can thrive in the search.
   
   
2. Website – Generally, many sites connect with social media as shown by the “follow” icon and “share this” graphic. In 2013, using social media in your website is one way of building trust. By allowing customers to share comments and opinions will help in enhancing the visitor’s experience as well as building trust to your brand. 
    
3. Content – This is the biggest factor to consider when using social media. Make sure that the content is relevant to your prospects and customers. That is why you should brainstorm for new ways that can lead to personalization by including behavioral marketing elements to your campaigns so that you can connect social conversation with the content. 
    
4. Apps – The number of people using tablets and Smartphones is growing in numbers. That is why it is a smart move to have your company a mobile app. In case you have mobile app, you should monitor if customers are downloading it and how they rated it. An email app is ideal to encourage users how they can get the most from the app and eventually boost ratings and increase customer satisfaction.

Moreover, in 2013 mobile advertising is a feasible way along with social media. In this sense, it is important to know how to use effective ads and contents in social media. Definitely, social media will go beyond marketing as it will also boost up office productivity. Likewise, it can also be utilized as an effective productivity tool along with internal social networks. 

 

Moreover, social media along with social campaigns provide unlimited access to information about the clients and stakeholders. Therefore, if you want your business to maintain visibility online and be recognized, the best thing to do is use social media and considers the ideas to enhance the customer’s experience in 2013. As long as you know how to use social media you can ensure dealing with any enhancements it may offer in the coming years.

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