Google Predictions To Consider For 2013

Google is offering new algorithms every now and then in order to ensure that everything is following the right standard. The new algorithms are keeping an eye for keyword abuse, substandard content as well as false social media sharing. The penguin and Panda updates were introduced in the past year. Web sites offering worthless content to readers are penalized. Likewise, weak and duplicated content was removed on the search engine.

Google is also using high quality metrics and analytics to eliminate spam blogs that contain stuffed keyword fields. It is because Google aims to encourage websites to post articles with unique and solid content whether it is text, static image or video. This move by Google has made blogger consider to change the way in how they create online content according to the standards of Google. In 2013, Google will surely new algorithms that will promote online content.

Author markup is crucial

Google+ has commenced the markup rel=”author” that enables the blogger to link all the published articles. Adding this snippet of code in the blog or other content will make Google+ profile to appear in the search results. In this way, you can expect that you will be visible to the public. Likewise, Google is looking for trusted links from reliable sources and authors. That is why in the later part of 2013 the author rank will be significant instead of the page rank. In this sense, bloggers should start claiming authorship of all the online content by using such markup.

Devaluation of guest posting

Guest posting is an activity that allows an individual to post on other blogs of the same niche and at the same time connect them to the content or the site of the owner. The panda and Penguin have reconfigured the algorithm of guest posting to prevent the prevailing spam of guest posts online. By using the algorithm, manipulating search results can be prevented as manifested in exchanging posts. Nevertheless, those that are submitting good quality and unique posts will not be affected. That is why you should be very careful in linking to guest post to avoid ending up in trouble.

Social media sharing

The page results are affected by social media sharing. Usually, Google rank content through social networks. In fact, posts that obtain more points on social sharing achieve higher rank. It offers negative impact as it may result to raging manipulation through online sharing. Fortunately, in 2013 Google will again be using the algorithm in tracking such incidents.

Google aims to offer pertinent search results by identifying the user’s search activities and location. That is why if you want to target clients throughout the world the best thing to do is to ensure producing highly personalized search results. In the same manner, Google is also giving technical parameters that include page descriptions and titles. Likewise, Google will get rid websites that are advertised brands that do not engage users.

The Google predictions for 2013 are based on the trends of the Google updates happened recently. It is challenging to cope up with the changes in Google SEO algorithms but it will be useful in the end.

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