9 January 2013

Delving into Medical Research

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All research is about gathering reliable data and then processing it. This process can be complicated as the quality of the information is essential. You might acquire volumes of information, but the source could mean the difference between success and disaster. Many companies outsource their fieldwork and data collection. This makes a lot of sense, but there are some key factors to consider.



Experience Counts

The team that leads the fieldwork must have real world healthcare and research experience. At least five years are required to get a good feel for managing and understanding the process intuitively. For example, Medical Market Research carries a team of directors that all have at least 10 years of experience. You don’t want your project falling into the hands of people that are learning as they go along. You want leaders and experts giving you information that you can rely on. These days, research projects can be quite complicated with multiple study arms and overlapping objectives. A well experienced director will get the job done and not get lost in the process.


Speed Counts Too

In every instance the research project is a race against the clock and the competition. Other companies are just as intense about getting the right information. The best fieldwork agencies should be willing to come up with a quote for your job in hours. They should also be capable of launching a sample study once they get all the information. This type of service shows that the mechanisms of the agency are well established, such as their contacts with physician and patient groups.


Viewing Facilities must be Top Notch

Remember, whoever you choose to conduct your fieldwork research will also represent you. They should be utilizing the very best facilities. This not only makes people comfortable, but also stresses the importance of professionalism when conducting medical related research. Not only should the facilities be comfortable, but the latest technology should be available as well. The interaction with researchers, clients and respondents is not a place to cut corners.


Solid Face-to-Face and Phone Interviewing Team

Another sign of a quality fieldwork outfit is their interviewing capability and capacity. This powerful information gathering tool should be manned by experienced interviewers. There should also be a sufficient number of interviewers as this minimizes the time needed to collect the data. Face-to-face interaction is especially important when a product or device has to be demonstrated and explained. The systems that are available to the interviewers should also be state of the art allowing for instant and reliable data entry.


Summary

Fieldwork medical research has evolved to the point where outsourcing makes a lot of sense. The skills and resources required make the process dizzyingly complex to all but the most experienced agencies. Hobbling together something without the right tools and experience only invites trouble and failure. But with the right fieldwork agency, your company can produce highly polished medical research that is reliable and reproducible. With rapid and accurate information, your brand can move into a leadership position.



John Wilkins is a freelance writer with over ten years of experience in the medical sector.

1 comment:

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