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All research is about gathering reliable data and then processing it.
This process can be complicated as the quality of the information is
essential. You might acquire volumes of information, but the source
could mean the difference between success and disaster. Many
companies outsource their fieldwork and data collection. This makes a
lot of sense, but there are some key factors to consider.
Experience Counts
The
team that leads the fieldwork must have real world healthcare and
research experience. At least five years are required to get a good
feel for managing and understanding the process intuitively. For
example, Medical Market Research carries a team of directors that all
have at least 10 years of experience. You don’t want your project
falling into the hands of people that are learning as they go along.
You want leaders and experts giving you information that you can rely
on. These days, research projects can be quite complicated with
multiple study arms and overlapping objectives. A well experienced
director will get the job done and not get lost in the process.
Speed Counts Too
In every instance the research project is a race against the clock
and the competition. Other companies are just as intense about
getting the right information. The best fieldwork agencies should be
willing to come up with a quote for your job in hours. They should
also be capable of launching a sample study once they get all the
information. This type of service shows that the mechanisms of the
agency are well established, such as their contacts with physician
and patient groups.
Viewing Facilities must be Top Notch
Remember, whoever you choose to conduct your fieldwork research will
also represent you. They should be utilizing the very best
facilities. This not only makes people comfortable, but also stresses
the importance of professionalism when conducting medical related
research. Not only should the facilities be comfortable, but the
latest technology should be available as well. The interaction with
researchers, clients and respondents is not a place to cut corners.
Solid Face-to-Face and Phone Interviewing Team
Another sign of a quality fieldwork outfit is their interviewing
capability and capacity. This powerful information gathering tool
should be manned by experienced interviewers. There should also be a
sufficient number of interviewers as this minimizes the time needed
to collect the data. Face-to-face interaction is especially important
when a product or device has to be demonstrated and explained. The
systems that are available to the interviewers should also be state
of the art allowing for instant and reliable data entry.
Summary
Fieldwork medical research has evolved to the point where outsourcing
makes a lot of sense. The skills and resources required make the
process dizzyingly complex to all but the most experienced agencies.
Hobbling together something without the right tools and experience
only invites trouble and failure. But with the right fieldwork
agency, your company can produce highly polished medical research
that is reliable and reproducible. With rapid and accurate
information, your brand can move into a leadership position.
John Wilkins is a freelance writer with over ten years of experience in the medical sector.
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