Tracking The Progress Of Your Facebook Ad Campaign

You will need to keep track of the progress of your ad campaign so you will be able to determine whether or not your marketing efforts have been successful. Thankfully, Facebook allows you to track how your ads have been doing. By logging in to Facebook Ad Manager or Facebook Insight and then going to the “Reports” section, you will be able to get the relevant statistics about your ad campaign. These report sites give three kinds of reports that you can check in order to see how your ad campaigns are doing. “Advertising Performance” analyzes the number of clicks that your ad gets, allowing you to see just how effective the ad you made is in pulling people’s attention toward your landing page.

“Responder Demographics” provides you with information on the demographics of the people who click on the ad(s) you post on Facebook, allowing you to compare the population of people clicking your ads vs. your actual target audience (do note that “Responder Demographics” does not provide specific information about each Facebook user who clicks on your ads. Instead, it will give a more general picture on the demographics of those clicking the ads). You can also use the information that you get from the “Responder Demographics” report to make a new ad campaign based on what you see will appeal to the audience you’re getting. “Conversions by Impression Time” reports the average time it takes Facebook users to convert into leads after they click on your ads.

Of course, it’s one thing to want to know the statistics involving your ad campaign, and it’s another to actually try to decipher a bunch of graphs without actually knowing what the elements are. Some of the elements you will want to keep an eye out on are:
Total impressions. “Impressions” refers to the number of times your ad was displayed on pages of Facebook users.
Unique impressions. “Unique impressions” refers to the number of times your ad appeared on the pages of unique Facebook users. This eliminates the possibility of the ad appearing two or more times on the pages of a single user.

Total clicks. “Total clicks” refer to the number of clicks your Facebook ads got.
Unique clicks. “Unique clicks” refers to the number of times unique users have clicked on your ads. This eliminates the number of times the same person clicked on your ad two or more times that is reported in “Total clicks”.

Total click through rate (CTR). Click through rate (CTR) refers to the number of clicks that an ad gets divided by the number of impressions within a certain time frame.
Unique total click through rate Unique CTR refers to the number of unique clicks that you get divided by the number of unique impressions.
Total spent. “Total spent” refers to the amount you will be paying based on what you agreed upon at the beginning when you signed up to create a Facebook ad.

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