The scope of Real Estate Photography and How to be one

These days, more than half of all real estate transactions are initiated from Internet in one way or another. It’s a fact that when someone is looking to buy, sell, invest, or even rent a property, Internet is the first place they will be hopping on. A quick search on Google or one of those property portals will bring dozens of results about properties for sale or rent listed by their owners or real estate agents.

Internet is by far the most cost effective, yet far reaching medium for real estate marketing. It all started off from simple text based ads, having property details, location, and the contact details of the agents, then we saw some pictures starting to accompany the property listing, and now you will find people going as far as making a video to market a luxury property. And this surge in the use of social media to promote a property has resulted in the demand of real estate photographers or video producers. Let’s have a look at the scope, and some tips on how to become a real estate photographer.

As earlier discussed in this article, internet has revolutionized the real estate marketing, and we can expect more and more people to turn towards this medium in coming days. A good number of property portals, and so many freely available social media platforms like Facebook or Youtube have made it a must-have ingredient of your marketing mix. Hence the demand of professional photographers to be employed for creating the promotional material is likely to increase in the coming days.

The chances of a property getting sold or rented out will dramatically increase, if the property listing is accompanied by some professionally captured photographs. Some people make the mistake of capturing half a dozen poor quality images from their cell phones and uploading them, which can backfire by acting as a switch-off for wannabe buyers or tenants, that is why they will have to sign up a professional photographer.

Coming to the more important part of how to become a real estate photographer, the basics of the photography might stay the same; however real estate photographers require slightly different types of expertise. Here’s what you will need to master in order to become a sought-after property photographer.

To start with, you will have to keep the purpose in mind. Your job is to present a home in the best possible way to entice buyers into choosing it, so you need to find and highlight the best features in a property.

Just like any other type of photography, the angles are important. But remember that you are not taking pictures to showcase your creativity by trying weird angles. You need to use natural angles so that the buyers can admire the property and not your photography skills.

You might be able to do without tripod in other types of photography careers, however when you are looking to shoot the interior or exterior of a property, you will be better off while using a tripod.

Lastly, you must learn the basic photo editing skills, to perk up the photographs before submitting them to your clients and uploading them on the web.

Natasha writes on topics related to real estate marketing. She writes for www.yourpropertyclub.com where you can find buy to let properties for sale and tips for investing in property.