19 June 2012

10 Secrets for Shooting Great Video

Whether you’re shooting a wedding or any other special project there are a few simple rules that will make the difference between a good video and a great one. Presumably you already have the right equipment; camera, lighting and video editing equipment and software and you have the skills needed. This will include how to anticipate any action as well as understanding your equipment and lighting to ensure viewers will be able to see what you shot.


1. Keeping your video simple.

This will allow anyone to understand the message you are trying to convey. It will also keep viewers’ attention as they may get bored quickly and mentally tune out from your message.  In many instances less is more. Too many lead-in graphics will distract from your message and too many “credits” at the end will take attention away from the production.

2. Create a connection with the people in the video.

Candid shots look great in still photography, provided they do not appear too posed, but in video having the subjects engaged with the viewers will make a longer-lasting impression.
Any, video production company London can assist you in creating a video in shortest possible time with great impact. So, feel free to explore your options.

3. Record the event – don’t create it.

As a videographer your job is to record what happens, not make a video as though everyone in it is acting. Special effects are a nice touch but too many will take away from the message. When shooting weddings, it can be especially bad when the focus is drawn away from the couple, replaced by spinning graphics and slow motion periods.

4. Keep it real.

Weddings are about the most realistic event you can shoot on video but for other projects ensuring the viewers see it as real will make it better received. Believe it or not, most people know when you’re trying to pull one over on them and regardless of the sincerity of your message once that flag goes up, your message is ignored. Today, many studios have added services like video marketing, to make your wedding more memorable.

5. Tell a good story. 

The primary reason you are making a video is to tell a story so make it a good one. No one wants to listen to a boring reading nor do they want to watch a boring video. The story you tell must grab their attention, keep their interest and have them feeling as though they understood what you were trying to say.

6. Do what works.

Good ideas are the best way to develop your own story line. Before embarking on a project look at what others have done. Do not ever steal another idea. That’s copyright infringement, but the basic idea may be borrowed and filled in with your own ideas, words and videos.

7. Don’t forget humor. 

A little humor in any video can be a welcome break even for some of the driest topics. Weddings will usually provide humor in many ways but for other projects you may have to think a little bit.

8. Make the video a trip. 

With a starting point, a central theme and a strong ending, your viewers should feel as though they just completed a journey.

9. Pay attention to your audio.

You are shooting a video instead of stills to offer a better representation of your idea. Lousy audio will relegate even the best video to the junk bin.

10. Don’t shy from close-ups.

Getting the emotions of the video subjects is important in any type of video and getting in close to capture the raw emotions of the subjects will make your project stand out.

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