Advertising Makes Money - "Bait For The Eye"

Money - is a unique stopper, who instantly captures the attention of the consumer.
The use of such mercenary "bait for the eye" in the outdoor and guerrilla advertising
is great scope for creativity in advertising various categories of goods,
from charitable donations and ending with the magazine for car enthusiasts.

A box for donations
The Chinese agency Mccann HeaithCare invented a donation box, which turned every piece into a drop of water,
dripping into his mouth to the needy. The campaign called on to sacrifice for the construction of canals and reservoirs in arid areas of western China.

The more coins to throw in a box for donations Unicef, the closer to the water to the boy. Agency      TBWA \ Singapore.

Agency Try Oslo invented for charity Salvation Army promotional piggy bank.

At bus stops were placed posters with the image of homeless people lying and sitting directly on the asphalt. In the protective glass was made a hole for the coin throwing which people lined up a makeshift bed and a roof for the homeless. Thus the NGO "Salvation Army" gave a unique opportunity for all who wish to simply and easily make a donation and demonstrated what the money will go: on a bed and roof over the heads of those who need them.
The inscription on the prints: One small coin can be of great importance.

Taglayn: Make your donation and you'll see someone you are helping.