How to Create an Ever Lasting Impression with Round Stickers

Round stickers can be a highly effective tool for marketing your business, and for leaving a lasting impression on your clients and customers. No matter what line of business you are in, no matter what the kind of thing you are offering, round stickers can be put to effective use in order to generate new business, share vital details about your business and alert customers to new promotions and offers on the marketing side. Because round labels are a noticeably different shape from the standard to which most consumers (i.e. your customers) have become accustomed, they often stand out as being much more visible – helping to make for more successful label based marketing campaigns that drive to get the results you want.

Why Round Stickers?

Round stickers are becoming an increasingly popular option for those that are looking for effective ways to market and promote their business. Whether its to existing customers, new customers, prospects or just for general brand, business and product awareness, round labels are amongst the most effective methods out there for getting the word out about your business and letting potential customers know that you exist so that they can check out what you have to offer. 

 

There’s no rocket science behind it – because the labels are round rather than squared, they are seen as something a bit more unusual, which makes them far more likely to catch the eye of the casual passerby – something that is essential for achieving the best results.

Using Space Effectively

Round labels can be extremely useful, but it’s also important to make sure that you use space effectively in round labels, and that you choose to go for labels that are one or two sizes bigger than comparative square labels you would choose. This is because it is more difficult to fit content onto a round label than one with a traditional shape, because there is quite simply less paper on like for like sizes. One way around this dilemma which enables business owners to achieve the results they are looking for is to wrap the text around the circumference of the label, in addition to across the centre of it. That means more information can be presented on the label at any given time, helping getting your full message across.

What Color?

Colors make all the difference when it comes to labels, and while you might think of just opting for white often alternative colors have the highest hit rates in terms of attracting the eye of passersby. Choosing colors is something that you should do in mind of your business, brand colors and any particular shades that might correspond to your product or service area. Color coding your labels can go so badly wrong if you don’t choose a logical color, and you certainly don’t want to be promoting in the color of your nearest competitor! Think about the best ways to make colors work for your round labels for best effect.

Which Fonts to Use?

Different fonts achieve different things, and depending on what you are looking for your fonts to do it may be more or less sensible to choose plain or cursive fonts. Avoid the temptation to go for something that is difficult to read – if people have to strain to work out your message, most of them won’t bother.

If your aim is to make your labels as effective as they possibly can be as tools for your business and marketing, it’s crucial that they are as simple as possible to read and decipher. Don’t make things difficult – after all, you want to convince people to take action, rather than putting them off you and your business with a dodgy label.

Graphics 
Label graphics are another hot topic, and arguably larger circular labels are a better format for including graphics than other shapes and designs. Any graphics you do include should be of a suitable resolution to prevent pixilation, and to ensure that the image quality is exactly as you want it before you order a massive run of labels. Trust me when I say there’s nothing worse than order a batch of labels to discover the print quality hasn’t transpired as you would have hoped.

Author Bio – This article is written by Nick Welch from YourLabelsNow.com, an all digital label printer specializing in printing custom round stickers. If you’re on the lookout round stickers to generate more eyeballs for your business, get in touch with YourLabelsNow.com today.