How Social Media Can Convert Traffic to Sales

Social media websites are very popular around the world. Twitter has millions of unique accounts - Facebook acquired its one billionth account in October 2012. It is rare if a business doesn’t have a social media account because it holds a huge potential for them. There are many ways in which traffic can be converted into sales and here is how it can be achieved.

Promote a webshop

If a business’s Facebook page has many ‘likes’, it is highly likely that those who visit it are interested in purchasing goods or hiring its services. If your website has a webshop, some of the products which can be bought could be posted onto your business’s Facebook page. Some products might not have high sales figures. However, this can be reversed if information about the goods which can be purchased is posted onto a business’s Facebook account. As more people become aware of them, many goods might be purchased as a direct result.

Traffic can increase for pages which aren’t visited regularly

There might be many pages on a business’s website which do not have high traffic levels. Even though good content is on such pages and you cannot see how it can be improved, it is disheartening when not many web users visit them. However, traffic levels can increase if a link to these pages is posted onto your Facebook account. If many web users regularly visit your page, traffic levels could be improved when links to them are posted onto your Facebook account. Some web users might not know that these pages exist but, by highlighting them, traffic levels can soar. Facebook traffic can be extremely effective when it comes to your sales.

Relevant web users can be targeted on Facebook

Your website might not currently have good traffic levels because it is being promoted to the wrong audiences. As Facebook now has more than a billion accounts, you could find the people who your website should be targeting. There might be many groups on Facebook which are dedicated to promoting businesses that are similar to your own. By posting links to your website onto these groups, traffic levels can increase.

Place advertisements

If there are some pages on Facebook which are being visited regularly and advertisements for other companies are evident, you could purchase this advertising space. Many web users might glance at your Facebook account and not instantly know of your services or goods. When an advertisement contains information about your business, this can reap many dividends, especially as traffic levels for your website can increase which could then convert into sales. To save further money, you should choose PPC (Pay Per Click) advertising. As you are only charged every time that someone clicks on your advertisement, you are therefore spending money on potential leads which could generate considerable revenue for your company.

Facebook is here to stay and there are many ways in which it can help a business, especially as its online presence can increase because of this social media website.

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